‘Niko the spy’ to show off his style at ODEL Fashion show

Niko, the ex-street dog that inspired several collections of clothing and accessories for ODEL’s ‘Embark’ label is depicted as a spy in an exciting new collection that is to be presented at a colourful fashion show on Saturday, 11th February 2012 at 6.30pm at the Atrium Lobby of the Alexandra Place store.


A unique of feature of this event, ODEL’s first fashion show of the year, is that winners of Embark’s ‘Be a Pashionable Person’  campaign of 2010 will be among those who take the ramp at the fashion show with their dogs. Several other dog lovers and their adopted dogs will join them on the catwalk.


The new ‘Niko the Spy’ collection follows two other collections launched by Embark in 2011, ‘Niko the Flirt’ and ‘Niko & the Bandit.’


The collection comprises of Men’s, Ladies and Kids T shirts, Loungewear) and accessories.  New additions include slippers for kids, car accessories, a range of slim and glow-in-the dark wrist bands, new styles of T shirts with crew necks, V necks and polos, and drape vests and jackets for ladies. For those who fancy themselves as Bond girls, the range offers Boyfriend shorts with slogans which convey just the right measure of attitude.