Thursday, 06 April 2017 07:12
ODEL welcomes summer with stylish ‘Hola!’
Cuban aesthetics inspired ‘Flamboyant’ collection takes store’s design offering to new heights
In a new collection that will instantly have fashionistas queuing to fit on, style authority ODEL has perfectly captured the vibe and faded charm of Cuban aesthetics to welcome the summer fashion season with a resounding ‘Hola!’
The shabby chic, cool and easy-going feel inspired by República de Cuba has been cleverly combined with the imperatives of Sri Lankan fashion to create pieces that look straight off the designer catwalks of world capitals but are impeccably in sync with local climes and moods.
ODEL’s ever increasing emphasis, post-acquisition by Softlogic, on offering top-notch global fashion brands and real-time styles alongside high street labels has taken a step further with this latest collection, with a greater focus on flamboyance.
Designs inspired by Balmain, Chanel, Rochas, Tibi, Etro, Dolce & Gabbana and Michael Kors to name a few, reflect the exuberance and creativity of tailored shapes and free-flowing fabrics, with bold hues juxtaposed with sun-faded pastels in a tribute to the fashion world’s current love affair with Havana.
Summer would not be the same without striking prints, and the new collection has plenty – from Cuban souvenir, floral patterns and outlines, ethnic geometrics and bird life. The colour palette for the collection is a mix of bright shades of fuscia, red, orange, green, blue and yellow.
As always, ODEL’s collections, available at 22 trend-defining stores, cater to all age groups, genders and sizes, and encompass shoes, bags and other fashion accessories, making it the single destination for all things fashion.
“ODEL has transformed from a chain of stores that sells clothes to a design-focussed and trendanticipating world-class department store offering the latest international fashion and labels,” said Ms Desiree Karunaratne, Group Marketing Director of Softlogic Holdings, which owns the chain. “We have made design one of our verticals and have a team of experts working full time tracking global fashion trends. With each new collection, we raise the bar higher and are converting more and more shoppers to quality brands.”
She said the ‘Hola Summer’ collection illustrates ODEL’s continuing evolution as the country’s most dynamic fashion store for the entire family, offering everything from formal and evening wear to office wear and cool casuals, making it unnecessary for shoppers to travel overseas in search of current fashion. ODEL also offers the latest in sportswear, lingerie, cosmetics, jewellery, wristwatches and eyewear, as well as confectionary, books and household needs.
The ODEL chain is led by its flagship store at Alexandra Place and comprises of ODEL stores at Majestic City, Nugegoda, Kohuwala, Thalawathugoda, Mt. Lavinia, Moratuwa, Panadura, Battaramulla, Wattala, Ja-Ela (K Zone), Kiribathgoda, Kalubowila (ODEL Home), Kandy City Centre and ‘Luv SL’ stores at the Dutch Hospital complex in Colombo, at Crescat, Centara Ceysands Resort & Spa Bentota, the Galle Fort, Queen’s Hotel Kandy, Negombo and Pinnawala and the Bandaranaike International Airport (BIA).
In keeping with ODEL’s practice of fully embracing the vibe of each seasonal collection it launches, the ODEL stores have also undergone décor changes to celebrate the Hola Summer 2017 launch.
Pictured here are some of the styles in ODEL’s Summer collection and the Alexandra Place store with the new thematic décor.