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The Weekly Newsletter
Panadura chosen for first new ODEL outlet of 2010
Sri Lanka’s premier purveyor of fashion and lifestyle options ODEL will kick off its 2010 expansion plan with an imposing new store at Panadura in February, taking its unique department store experience to residents of this coastal municipality.
Located at 28/1, Jayathilake Mawatha, Panadura, ODEL’s 11th store in Sri Lanka extends to more than 11,270 square feet on three floors, making it the largest of the new outlets opened by the chain in recent months. It will accommodate the main departments that make up the ODEL experience, including ‘Mens,’ ‘Ladies,’ ‘Kids,’ ‘Backstage,’ ‘Delight,’ and the tenant outlets ‘Roots’ and ‘Suger Burger.’
“We are confident that Panadura would be an excellent beginning to the new year, in which we hope to accelerate our expansion,” said Otara Gunewardene, Founder and CEO of ODEL. “Panadura is an affluent and quality-conscious community that would be pleased to have its own ODEL store.”
Ms. Gunewardene disclosed that ODEL plans to open at least four more stores in 2010 to better serve the large numbers of loyal customers who travel to shop at its outlets in Colombo.
Adding value to the unique shopping experience, ODEL will offer shoppers at its Panadura store a 5 per cent discount on purchases during the new outlet’s first week.
A large kids’ play area of 446 square feet in the lobby and the heavy usage of graphic and special lighting in the front of the shop would be among the unique features of the new outlet.
A few days prior to the opening of the store, ODEL will distribute invitations in the neighborhood through supermarkets and schools in the area. These invitations will carry a tear off portion through which customers could win five ODEL gift vouchers. Early bird customers to the new outlet also will have an opportunity to win these vouchers by picking up these coupons at the cashiers’ counters and filling them in.
The new outlet which has ample parking facilities in its basement area and in front of the store will be kept open for business seven days a week from 10.00 a.m. to 8.00 p.m.
Sri Lanka’s best known retailer of fashionable, affordable clothing and accessories, the ODEL chain comprises of a flagship outlet at Alexandra Place and outlets at Kohuwala, Mount Lavinia, Moratuwa, Nugegoda (Warehouse), Dickman’s Road, Ja-ela, Majestic City, Crescat (Backstage) and at the Bandaranaike International Airport.
The ODEL website www.odel.lk offers online shoppers the same ODEL experience from the comfort of their homes or offices, with sophisticated, seamless e-commerce functionality.
Love Niko Collection
Otara meets Martin Luther King III at Ward Place 
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Staff Party at Water’s Edge
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'Love Niko' Collection launch
Become a Secret Santa with ODEL
Otara Among Celebrity Volunteers at 2009 Carter Work project 
Sri Lankan iconic entrepreneur and animal rights activist Otara Gunewardene was among global celebrity volunteers who participated in the 2009 Jimmy & Rosalynn Carter Work Project launched in Chiang Mai, Thailand on 15th November.
Titled ‘Mekong Build 2009, ’ the project to build and repair 166 homes in Thailand, Vietnam, China, Cambodia and Laos, all countries along the Mekong River, involves more than 3000 volunteers from 32 countries, led by the former United States President and his wife. It is organized by Habitat for Humanity of which Ms Gunewardene is an ambassador.
Other celebrity volunteers at the project included global movie action star Jet Li, Indian movie stars John Abraham, Ranganathan "Maddy" Madhavan and Pooja Bedi; US country music stars Garth Brooks and Trisha Yearwood; Hong Kong singer and actress Karen Mok and actor/director Daniel Wu; New Zealand fashion designer Trelise Cooper and Jacqueline Fernandez, former Miss Sri Lanka and Bollywood actress.
The volunteers, wielding trowels and other implements, worked alongside families in need of decent, affordable housing in the Mekong region. After the Carter Project, the 166 families will have new homes that are safe and affordable. The project signals the official launch of Habitat’s campaign to serve 50,000 families in Asia in the next five years.
“It was a truly rewarding experience, working together with people from all over the world who share the same goal of improving the lives of people ” Ms Gunewardene, the founder and CEO of the ODEL chain of department stores said. “I look forward to working on similar projects in Sri Lanka, to improve the standard of housing and better the living standards of those who need it.”
Ms Gunewardene is also an ambassador for World Animal Day, and is the founder of ‘Embark,’ a project to promote animal wellbeing through a series of activities including sterilization surgeries and puppy re-homing campaigns, caring for injured stray animals and educating the public about the importance of animal welfare.
Otara Gunewardene Habitat for Humanity Sri Lanka’s New Goodwill Ambassador
The official signing of Otara Gunewardene as Habitat for Humanity Sri Lanka’s new Goodwill Ambassador took place on 9 November 2009 at the National Office of Habitat for Humanity Sri Lanka (HFHSL) in Dehiwala.
Habitat for Humanity Sri Lanka is a registered non-governmental organization whose mission is to provide simple, decent, affordable housing for people in need. The ultimate goal of Habitat for Humanity is to eliminate poverty housing and homelessness by constructing and building adequate housing.
Habitat for Humanity Sri Lanka has built over 11,000 houses to date, out of which Otara funded 7 houses as part of the tsunami disaster relief effort.
“My involvement in Habitat for Humanity Sri Lanka’s Disaster Response efforts during the tsunami proved to be an incredibly moving experience. It was pivotal in inspiring my commitment to, and long standing relationship with the organisation.”
Otara Gunawardene also recently extended her generosity to the Internally Displaced Persons in the North with a donation of garments and books. The donation comprised of 4,000 items of clothing for men, women and children and 7,900 exercise books of 80 and 120 pages.
Otara joins Habitat for Humanity Sri Lanka’s other Goodwill Ambassador Jacqueline Fernandez and says on her new appointment:
“This is the perfect time to ensure that all of our people have decent places to call home. I look forward, with great enthusiasm, to being able to advocate for eliminating homelessness and poverty housing in our country whilst endorsing the programmes initiated by Habitat for Humanity Sri Lanka.”
www.odel.lk Wins Big!
www.odel.lk emerged winner of the independently judged “Best E-Commerce Website Award- 2009” and “Best Website Design & Content Award- 2009” at the recently concluded competition held by the LK Domain Registry. Having competed with well over 125 companies which included some of Sri Lanka’s best known blue chip conglomerates and multinationals, Odel also clinched a position within the Top Five in the “Most Favourite Sri Lankan Website - English Category”. Our victory in this category was all due to the public who came out in support of Sri Lanka’s premier department store and made this a reality - We humbly thank you and leave you with the promise of greater things to come your way. Happy Shopping at Odel!
The awards ceremony will be held on 20th November at Waters Edge, Battaramulla.
ODEL Goes Red in Time for X’mas! 
Ms. Otara Gunewardene made a joyous entrance into Ward Place on the back of a red scooter driven by Santa to address the media gathering who were present. Dressed cheerfully for the occasion the CEO of Sri Lanka’s premier department store launched the festive décor and theme for X’Mas. Gearing up for a month that’s destined to be colourful and fancy, Odel is ready to make this December a grander event than past years!
Await An Even Glitzier Opening In Moratuwa...
"It is the start of a new phase of expansion and the first of several new stores planned for the immediate future" said Ms. Gunewardene. Such were the words uttered by Sri Lanka’s very own virtuoso of fashion, when she bought the island’s most well known and globally renowned department store to Mount Lavinia. It truly was a glamorous affair, with a multitude of fans and well wishers gathering in all their might to celebrate this historic day.
The four stories encompass the key departments of ODEL; menswear, women’s fashion, children’s clothing, souvenirs and the stores ‘Backstage’ accessory section, all of which are trendy and affordable. The four storied new outlet which took just under four months to complete is just the first of a number of stores Ms. Gunewardene is planning on establishing here locally. This aggressive marketing plan is sure to provide substantial dividends within the long term.
The next store will be opened in Moratuwa in December of this year. As one would expect, it will be a glitzy and fabulous opening worthy of any fashionista who would consider themselves discerning and distinct. All denizens of Moratuwa can surely expect high quality fashion that is of export quality, not to mention that typical Odel ambiance will also be on offer which is as memorable as it is classy.
Moratuwa. See you soon!
ODEL Gets Creepy In October…
As always Odel brings to you this freaky October a month that is filled with zany and fun products that are sure to leave you shivering with excitement. Don’t miss out on all this fun and fear which is being exclusively promised to you till the 31st of October. We know you’ll be zipping in to Ward Place as quick as a witch on a broomstick. So grab your friends and loved ones and head on down to the most fashionable department store in Sri Lanka and enjoy the witching hour like never before!
A Day Like no Other at ODEL
There's always something new happening at ODEL. Here are some of the exciting events and activities that you have enjoyed during the months gone by.
Terms and Conditions:
1. No refunds or exchanges will be entertained with regard to any of the goods bought.
2. This offer is valid from the 22nd of January till the 28th of January 2010.
3. This offer is valid only for the following categories: Just For Guys, Only for Ladies and For The Kids.
NOTE: For those who do not have a credit card/debit card, you can shop by using a BANK TRANSFER. Simply choose the items according to the product codes, sizes and colours and send us an email with your personal details inclusive of name, address and telephone number to orders@eodel.com. Once we check to see the availability of the goods you chose we will reply back to you with the amount you have to credit our bank account. Once the bank transfer has been confirmed within 24 hours we will dispatch the delivery to you.
ODEL Teams Up With Sampath!
Yes you get 20% off your total bill when you shop at ODEL this weekend. What’s more, your enjoy the discount immediately and not at the end of the month. So you get more out of your Sampath credit card or Visa debit card than any other card. What more could you ask for?
ODEL Dickman's Road - More space and More fashions
ODEL opens new Lingerie & Swimwear department at Alexandra Place
A spacious new Lingerie and Swimwear section has been opened at ODEL’s flagship outlet at Alexandra Place, especially for women in touch with their feminine and fun sides.
Three times larger than the store’s previous lingerie department it offers a wider choice of international brands and has been divided to three separate areas for Intimates, Nightwear and Beauty.
The Intimates section accommodates many European lingerie brands such as ‘Steffy’ from France, ‘Odille’ from London, ‘Sixty Eight,’ ‘No Romeo,’ ‘O Lingerie,’ ‘After Eden’ and many others. A separate display is dedicated to the ‘Triumph’ range.
The new Nightwear section comprises of exclusive collections from ‘Jones New York’ and ‘Steffy.’ It also has the Satin Nightwear range ‘PJ sets,’ Chemises, Kimonos, Night shirts, a 100 per cent Cotton nightwear range. The knit nightwear collection comprises of the ‘PJ sets,’ ‘Chemises,’ and ‘Camisoles’ ranges.
Space for new lingerie and swimwear section which is on two levels, was found by extending the current lingerie section.
“Good lingerie and swimwear are important for fashion conscious and self confident women,” said Harshani Kuruppuarachchi, Buyer for Lingerie and Swimwear at ODEL. “This section is one of the most popular in the store, which is why we decided to enlarge it.”
The Lingerie section also offers accessories such as Bra Straps, Bedroom slippers, Girdles, stockings, socks and fancy hangers.
The new Swimwear section is more than four times the size of its predecessor and displays the popular swimwear brands ‘YRS,’ ‘Nicky Nobel,’ ‘O Beach,’ ‘Elemar,’ and ‘Kalais’.
The section also offers beach accessories like beach bags, hats, beach wraps and flip flops.
To make the shopping experience even more exciting, the new extension includes a Nail Bar. The Nail Bar conducted by ‘Nail Spa’ offers manicures and pedicures. Products from ‘Body beauty’ which is ODEL’s very own beauty product brand, the ‘Kemara’ health and beauty care range and ‘Toni & Guy’ hair products are also available at the newly expanded section.
ODEL offers customers a range of products from designer wear and high street fashion and accessories to homewear and leisure products at very affordable prices. In addition to the flagship outlet at Alexandra Place ODEL is present at Ja-ela, Nugegoda (Warehouse) Majestic City and at the Bandaranaike International Airport. The ODEL website www.odel.lk offers online shoppers the same ODEL experience from the comfort of their own homes or offices, with sophisticated, seamless e-commerce functionality.
Celebrate and Care Promotion
While the entire nation celebrated the end of 30 years of conflict, a conscious effort was undertaken on part of those who truly care to help our brothers and sisters who are less fortunate. Now ODEL, has launched the “Celebrate and Care” campaign promotion with a view to alleviate the present conditions of the Internally Displaced People (IDP). With a strong set of ideals that shape the company’s corporate social responsibilities, ODEL has designed the promotion mechanics to do fair justice. We will in effect donate 10% of all sales of this range towards the development of IDPs. Furthermore, special donation packs ranging from Rs. 200 – Rs. 500 are available, which our customers can buy and donate back to be sent to IDP camps in the north. We have at this stage offered a product range that is truly superlative and charming; the idea of the range is that you can buy products that express how exactly you feel. Also, anyone who wishes to donate anything from ODEL shops can purchase and donate it back to the store to be sent to IDP camps. View Related products
Otone
New to the Alexandra Place location is the new fitness concept from Odel, Otone. Situated away from the hustle and bustle of the ODEL store, you will find our new fitness boutique the ideal place to get yourself in shape. With a concept that is based around a fitness environment where you are monitored by your very own trainer, you will be sure to get your very own personal experience and program that works just for you.
The training programmes at Otone include general fitness, weight loss, body toning, sports conditioning, performance and corrective exercises. With group exercise classes consisting of Otone Kick Out, Otone Boot Out, and Otone Sporty Kids - to get children out of harmful lifestyles and improve their coordination, flexibility, speed and balance.
For more information & pricing regarding Otone, Click here.
Score with Six Runs
New to www.odel.lk for 2009, is the brand new cricket brand, Six Runs. With products ranging from cricket key rings to cricket t-shirts, and cricket ties, to cricket baby wear, there is sure to be something to satisfy those die hard cricket fans amongst us. So, to celebrate the arrival at ODEL on-line, the lovely people at Six Runs are giving away six, Six Runs t-shirts to the first six purchases in January*. If you like cricket you will love Six Runs!
* For full terms and conditions please see here.
Kohuwela Expansion...
We are proud to announce the recent expansion of our Kohuwela store; increasing the capacity from 5,000 square feet, to a far more impressive 11,000 square feet. New departments include; Sari Bar, Men’s Health & Beauty, Souvenirs, Stationary, and Books & CD’s. In addition to this we have also extended Ladieswear, Menswear, Kids, Homeware, Lingerie and Gift Wrapping. With the Delight, Backstage, and Nuts and Nibbles section staying the same.
When Odel met Facebook...
Not being one to get left behind, we have decided to join the Facebook revolution. For the computer savvy amongst us, why not click on the link below to be taken to our Official Facebook Odel Business Page. In order to be updated on new products, competitions & special offers, you will need to register (if not already), and then ‘become a fan’. Once you are an official ‘fan’, you will have the world of Odel at your fingertips, with the option to view/add videos, pictures and join in the discussion boards; as well of course the prospect of meeting like minded people. Let the social networking begin…!
ODEL Boulevard
ODEL, Sri Lanka’s premier department store has added another innovative offer at the Alexandra place store – a stylish and unique café– “Boulevard”. Surrounded by lush greenery, “Boulevard” offers an ambience and comfort that is associated with sidewalk cafés found in other parts of the world – a unique offering created to have a casual dining experience in a contemporary outdoor setting.
With the aim of providing its customers with a stylish and different location in which to enjoy a meal or snack, “Boulevard” features a range of gastronomic treats ranging from tasty and healthy fare on offer at the Noodle Bar, to a fresh Juice Station to compliment any meal. The eatery also features French Crepes, the Original Elephant House Hot Dog, Pizza, Sweet corn, and Italian ice cream.
